Goal: Build engagement and excitement year-round for the h+h americas craft industry trade show. The Strategy Stitchcraft Marketing created a strategic, multi-channel approach to keep h+h americas at the center of the industry conversation. This included engaging newsletters, strategic social media management, and high quality content to...
About this Project Goal: Secure 4-6 book reviews for Mosaic Knitting Workshop, Ashleigh Wempe’s new knitting pattern book. Finding a variety of reviewers and placements should help ensure greater book sales and visibility for Wempe’s book and brand. The Strategy Perform outreach to Stitchcraft Marketing’s roster of bloggers...
About this Project Goal: Koelnmesse launched their first American trade show in 2022. While Koelnmesse has been running the h+h cologne trade show successfully in Europe for over 40 years, h+h americas was the company’s debut offering in the craft industry in the United States. Therefore,...
About this Project Goal: Thimbles wanted to connect its Pinterest profile to its Shopify store to automatically post products in real time, grow its Pinterest catalog, and make its Pinterest posts shoppable. This would also carve out space for creating more optimized Pinterest graphics and boards. The...
[embed]https://www.youtube.com/watch?v=jHLzAngmfP0[/embed] About this Project Goal: Sealed With a Kiss wanted to expand its YouTube channel to reach a broader audience. The Strategy When the pandemic hit, Sealed With a Kiss, a Rowan Flagship store located in Guthrie, Oklahoma, used the opportunity to pivot to online commerce and wanted to...
About this Project Goal: Shoot photos of kollage SQUARE™ products using lifestyle and flat lay photography to develop a robust portfolio of high quality images for use in marketing and promotion materials. The Strategy Kollage SQUARE™ was purchased by new owners in December 2019, and the company is...
About this Project Stitchcraft Marketing strives to be an early adopter of new technologies, learning and testing them to our clients best advantage. In this project, we tested Pinterest’s new Story Pins format for clients in an effort to increase brand awareness and engagement. The Strategy In April...
About this Project Goal: During the COVID-19 pandemic, and state orders closing Thimbles Quilts’ brick & mortar store, pivot quickly to online commerce to continue revenue streams. The Strategy Prior to 2020, Thimbles Quilts had not focused on e-commerce, as that sales channel had been unsuccessful and customers...
About This Project Goal: Develop evergreen content that will: continually drive traffic to website, establish client as a subject matter expert providing useful resources to crafters, and provide opportunities for lead generation. The Strategy: The Embroiderers’ Guild of America (EGA) was formed for the express purpose of...