About this Project Goal: Thimbles wanted to connect its Pinterest profile to its Shopify store to automatically post products in real time, grow its Pinterest catalog, and make its Pinterest posts shoppable. This would also carve out space for creating more optimized Pinterest graphics and boards. The...
[embed]https://www.youtube.com/watch?v=jHLzAngmfP0[/embed] About this Project Goal: Sealed With a Kiss wanted to expand its YouTube channel to reach a broader audience. The Strategy When the pandemic hit, Sealed With a Kiss, a Rowan Flagship store located in Guthrie, Oklahoma, used the opportunity to pivot to online commerce and wanted to...
About this Project Goal: Shoot photos of kollage SQUARE™ products using lifestyle and flat lay photography to develop a robust portfolio of high quality images for use in marketing and promotion materials. The Strategy Kollage SQUARE™ was purchased by new owners in December 2019, and the company is...
About this Project Stitchcraft Marketing strives to be an early adopter of new technologies, learning and testing them to our clients best advantage. In this project, we tested Pinterest’s new Story Pins format for clients in an effort to increase brand awareness and engagement. The Strategy In April...
About this Project Goal: During the COVID-19 pandemic, and state orders closing Thimbles Quilts’ brick & mortar store, pivot quickly to online commerce to continue revenue streams. The Strategy Prior to 2020, Thimbles Quilts had not focused on e-commerce, as that sales channel had been unsuccessful and customers...
About This Project Goal: Develop evergreen content that will: continually drive traffic to website, establish client as a subject matter expert providing useful resources to crafters, and provide opportunities for lead generation. The Strategy: The Embroiderers’ Guild of America (EGA) was formed for the express purpose of...
The Goal: Produce a themed collection of patterns inspired by great impressionist painters to fit with the brand’s established theme of art-inspired colorways. The Strategy: We created a call for submissions to send out to our network of reliable, well-known designers and assisted the client in reviewing...
The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends). The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then...
The Goal: Assist Fairmount Fibers in launching new products through product reviews by influencers on social media. The Strategy: Stitchcraft Marketing worked with its extensive reviewer and influencer network to connect the client to potential reviewers. Materials were sent to a select group, and the resulting...
The Goal: To grow Business to Consumer (B2C) newsletter mailing list. The Strategy: Using generosity marketing tactics for lead generation, Eucalan offered a free crochet pattern from well-known designer Kristin Omdahl, with whom they have an ongoing product relationship through their Wrapture delicate wash. We created...