21 Apr Introducing Our New Book: Marketing Magic for Savvy Craft Businesses
Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order!
Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of combined marketing experience in the craft industry. It is the ultimate guide to growing your craft business through our proven best practices. We provide actionable insights, real-world examples, and step-by-step guidance to help take your craft business to the next level.
So: why did Stitchcraft Marketing write a book?
In 2023, our agency teamed up with Audience Audit to survey over 900 craft retailers. Our Craft Retailer Survey included 923 respondents from the manufacturer, distributor, and craft retailer community. The research had a margin of error of +/- 3.2 percentage points at a 95% confidence level and revealed some shocking data points:
- More than half of craft retailers feel challenged growing and marketing their business and attracting new customers.
- Nearly two in three craft retailers are increasing their online presence to address the challenges cited above.
- Three out of four craft retailers place a high priority on creating a sense of community, but struggle with knowing HOW to do that.
- Attracting and retaining new customers is an industry-wide pain point. Only one in three craft retailers says they are extremely successful in retaining customers, and a shockingly low 5% say they are extremely successful in attracting new customers.
The results from our research painted a clear picture of a craft industry that understands the issues but struggles with identifying and implementing strategies to overcome them.
Our research illuminated a need within the crafting community for a manual specifically tailored to the needs of craft retailers. As craft marketing experts, we’re uniquely positioned to create a guide that teaches our marketing magic—our best practices for empowering craft brands, retailers, and makers in the craft industry.
In Marketing Magic, you’ll learn how to:
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Filled with practical instructions, techniques, and exercises, Marketing Magic equips craft retailers with the same tips, tools, and tricks Stitchcraft Marketing has perfected in 20 years of craft marketing experience.
Marketing Magic for Savvy Craft Businesses is your ultimate guide to developing strong marketing tactics to help your craft business grow. It includes over 10 pages of worksheets, a guide with our favorite resources, and more. Pre-orders are now open for both the e-book and paperback versions!
Are you ready to make marketing magic for your craft business? Stitchcraft Marketing is a marketing agency of crafting experts. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. If you’d like to work with us, contact us today to get started!
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